New documentary looks back on White Sox rebrand and hip-hop culture - Axios Chicago

Behind the Scenes of Fitted in Black - Inside the White Sox

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Real Recognize Real: Rap And Royalty Adore White Sox Gear

Behind the Scenes of Fitted in Black - Inside the White Sox

Behind the Scenes of Fitted in Black - Inside the White Sox

Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports

Documentary Fitted In Black Examines Connection Between Chicago White Sox logo and Hip-Hop's 50th

White Sox Uniforms

Behind the Scenes of Fitted in Black - Inside the White Sox

Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)

Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports

Fitted in Black OFFICIAL TRAILER (2023)