Deion Sanders, CU Buffs partnership could be a lot of things, but

Deion Sanders has proof of concept, which could make Colorado's build unstoppable - The Athletic

Keeler: Know football recruits who want to join CU Buffs? Send Coach Prime your film. Because Deion Sanders ain't done recruiting his first Pac-12 roster. – Greeley Tribune

Deion Sanders making an impact for the CU Buffs

Meet the woman behind Deion Sanders' 'Coach Prime' business empire - The Athletic

Deion Sanders was the talk of Pac-12 this spring: What's next?

Deion Sanders is all over TV; he's been a can't-miss for advertisers

Deion Sanders looking to transform Colorado into contender